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Murcia, Spain
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info@wolvenindustries.com

Meet The Team

Greatness is never accomplished alone.

See who are all involved with making our products a reality while giving those people the credit they deserve.

Wolven Industries will also, occasionally, contract consultants (e.g. military veterans) to support the development of any respective product.
We may also contract other physicists and engineers to work under the chiefs.

The Driving Minds Of Wolven Industries

We understand how not everyone is a physicist or an engineer; meanwhile, we also know that it helps to build trust if you can see who's actually making what you buy. So, here's a more detailed breakdown of specifically what each team member does.

Mike Norton

Abel Beregi

Javier Longares

Andi Stiller

Karina Norton

Katsiaryna Rouba

Dimple Ramchandani

Polina Ivanova

Rikki Justin Go

LEAD PRODUCT DESIGN, BUSINESS MANAGEMENT & MARKETING

As the CEO of the company, Mike has two specialties:

  • Developing a product from his knowledge in physics
  • Selling the product with his knowledge in marketing

All Wolven products come from Mike’s imaginative ability to ideate technological solutions to societal problems. As he listens to your pain points, he envisions something he can either invent or innovate in response. He then draws the vision as a MK-1 (Mark 1) engineering draft and presents it to the rest of the team.

His initial conceptual design will evolve with the team’s constructive criticism as it’s converted into a full 3D computer rendering. Every part of that rendering will then undergo a series of real-world computer simulations to test its functional integrity. He will delegate the bulk of the testing to the team, who will continually tweak the design for him to approve or deny as it passes or fails different tests until Mike is satisfied with the results.

While waiting for different test results to come through, Mike develops the marketing strategy for the product. This is when he switches from scientist to businessman, planning all of the marketing content necessary, from blog articles, social media management, paid advertising, fundraising, and varying forms of influencer marketing and media relations necessary for launch.

Once finished with the marketing strategy and satisfied with the test result for the first product version, Mike approves the product for actual prototyping.

During the prototyping process, he assigns which element of the product is made by whom based upon their educational and experiential specialty. His role in the prototyping phase pertains to metallurgy: He makes the physical body of the device with whatever chemical combinations needed with a professional electrical forge and physics lab.

The other team members send him their respective parts, which he then assembles, quality checks, and tests in real-time. If it fails, he collects data and analyzes why, going back to the development phase with his team.

If the device passes his live test, the company begins taking pre-orders online while manufacturing begins. He then executes the marketing strategy he planned, and the product arrives at your door.

You experience the product and speak to him and the team in the online community for ideas on how to improve your product’s next version, if improvements are needed at all.

CHIEF PHYSICIST

Once the team receives any new project, Abel constructively criticizes Mike's initial design. As he does so, he's joined by the other teammates with their respective fields of knowledge.


Abel, for instance, was a physics Olympian for Hungary who now works on experimental quantum mechanics projects in England.

In that respect, you can think of any MK-1 (Mark 1) design as a rough block of stone. The team then becomes a group of sculptors chiseling it down into a better form through debate. Each has a different perspective from their varying expertise and backgrounds.

Abel fills in any theoretical physics knowledge gaps. It's his responsibility to challenge Mike on the physical practicality of any initial idea.

This catalyzes the entire team to debate about the product. Debates can sometimes last for hours or even weeks.

While intellectually dueling, the company keeps some initial ideas, while dropping others. The debates yield new ideas that can come from any teammate at any time to fill in the deficits.

This produces MK-2 of the product.

Once the team agrees upon the design of MK-2, it's turned into a 3D rendering. Abel then takes responsibility for running varying computer simulations on the rendering.

He then relays that data back to Mike for final decisions on any tweaks that the product needs.

Once Mike gives the final word, the conceptual product becomes a prototype. Abel helps with building certain elements of the product. This may involving helping Javier to construct PCB boards with certain functions.

Once Abel's finished with his prototyping part, he sends it to Mike for the final, real-world test.

CHIEF ELECTRICAL ENGINEER

Once the team receives any new project, Javier constructively criticizes Mike's initial design. As he does so, he's joined by the other teammates with their respective fields of knowledge.


In that respect, you can think of any MK-1 (Mark 1) design as a rough block of stone. The team then becomes a group of sculptors chiseling it down into a better form through debate. Each has a different perspective from their varying expertises and backgrounds.

Javier fills in any electrical engineering knowledge gaps. It's his responsibility to challenge Mike on the electrical properties of any initial idea.

This catalyzes the entire team to debate about the product. Debates can sometimes last for hours or even weeks.

While intellectually dueling, the company keeps some initial ideas, while dropping others. The debates yield new ideas that can come from any teammate at any time to fill in the deficits.

This produces MK-2 of the product.

Once the team agrees upon the design of MK-2, it's turned into a 3D rendering. Javier then checks the accuracy of circuit flow in that rendering.

He then relays that data back to Mike for final decisions on any tweaks that the product needs.

Once Mike gives the final word, the product moves to prototyping. Javier then helps with building the more intricate electronic elements of the product. This involves constructing PCB boards with certain functions.

Once Javier's finished with his prototyping part, he sends it to Mike for the final, real-world test.

CHIEF MECHANICAL ENGINEER

Once the team receives any new project, Andi constructively criticizes Mike's initial design. As he does so, he's joined by the other teammates with their respective fields of knowledge.


Andi, for instance, used to design mechanical parts for the German sports car industry.

In that respect, you can think of any MK-1 (Mark 1) design as a rough block of stone. The team then becomes a group of sculptors chiseling it down into a better form through debate. Each has a different perspective from their varying expertises and backgrounds.

Andi fills in any structural knowledge gaps. It's his responsibility to challenge Mike on the mechanical functionality of any initial idea.

This catalyzes the entire team to debate about the product. Debates can sometimes last for hours or even weeks.

While intellectually dueling, the company keeps some initial ideas, while dropping others. The debates yield new ideas that can come from any teammate at any time to fill in the deficits.

This produces MK-2 of the product.

Once the team agrees upon the design of MK-2, Andi creates the 3D rendering with tools like Fusion 360.

He then shows the rendering to Mike for final decisions on any tweaks that the product needs. Each tweak yields a more realistic rendering until Mike gives the final word on its design.

Once approved, the product moves to the prototyping stage.

During this time, Andi generates images of the product from the 3D rendering. Mike uses those images for the marketing plan.

Andi then helps with developing some mechanical elements for the prototype.

Once Andi's finished with his respective prototyping part, he sends it to Mike for the final, real-world test.

EXECUTIVE ASSISTANT

As the executive assistant, Karina wears many hats while relying on a wide array of skills.


As the product developers focus on engineering, she manages the marketing strategy. Mike may plan the marketing, but she takes a key supporting role in executing and managing it.

During some hours of the day, she's a graphic designer and web developer. During other hours of the day, she manages sales outreach. She makes sure the marketing team's tasks get done while Mike is in scientist mode.

She also keeps track of company meetings. At times, during them, she acts as a supporting linguist for languages Mike doesn't speak. This helps the company establish contracting relations with varying European countries.

And finally, she's also the order fulfillment manager. She makes sure products get delivered while their packaging is on point.

Even if we had developed the greatest inventions the world has ever seen, without her, they would never make it to your door.

LOGISTICS MANAGER

Katia gets the development team the materials they need to prototype any product.


Every product requires different metals and other chemicals. The company must gain them at the best prices possible, without sacrificing quality.

Once the team is ready for prototyping, they give her an inventory list. That list may have tens of different materials needed.

She may need to call a hundred different manufacturers to secure a single one.

Meanwhile, she navigates political barriers as well, while speaking in different languages. She plays a key role in negotiating the terms of supplier contracts from around the world.

Karina may manage the front-end of company logistics, but Katia manages the back-end. Without her, the development team couldn't develop most prototypes.

Without a tested prototype, there'd be nothing to sell but dreams.

COMPANY WRITER

We strive to push the limit of our collective imagination with each product.


Part of Mike's creative process is visualizing his thoughts in stream-of-consciousness rants. Some make it to social media, along with the progress of each project as it's made.

Reading comment responses, he crowdsources customers' thoughts and opinions in the process.

This all ends up becoming valuable information, yet in the form of a scattered mess.

Short posts of company decisions and progress combine with long posts of creativity. Comment interactions on social media combine with intra-company technical team conversations.

Only the most devoted fans can keep up. And even then, there are insider company conversations no customer can see.

Like an eagle overhead, Dimple reads through everything to extract what is important. Then, she organizes and simplifies it all from a bird's eye perspective.

She then writes blog content and news updates in streamlined ways.

Esoteric technical jargon becomes simpler and clearer for wider audiences to understand. Disorganized imaginative rambling becomes organized, bullet-pointed progress reports.

She takes care of any marketing content Mike doesn't write himself.

Without her, Mike would burn hours per day rewriting his own thoughts in an unnatural way. This means her presence saves the company tons of time, energy, and money.

This indirectly boosts the productivity of the development team, freeing Mike to focus more on engineering and design.

SOCIAL MEDIA MANAGER

Polina plays a key role in building public awareness of the Wolven brand.

As a marketing assistant, she often assists Karina with graphic design. Though, her main specialty is social media management and paid advertising.

Mike plans the paths through which new customers discover Wolven Industries and how. Throughout the process, she constructively criticizes his marketing ideas.

For example, if an ad is under-performing, she helps him to solve the puzzle of why. Improvement sometimes means helping to come up with an entirely new ad, altogether.

As ads run and scheduled social media posts publish, Polina manages customer service. As people ask questions through the brand's varying methods, she answers them. Or, she cordially directs them to where customers may find their answers.

Everything she does ties directly into the company's quarterly sales.

PUBLIC RELATIONS SPECIALIST

Rikki (also known as RJ) takes responsibility for opening doors in media relations.


While Polina builds relationships with customers, RJ builds relationships with blogs and influencers.

Not everyone is going to like what we stand for: our values, products, and mission.

Some aren't going to like that we've designed bulletproof backpacks for school children. Others aren't going to like that we've based our mission on civilizational preservation.

The CEO's thoughts can stir controversy on social media, especially as he expresses them without apology. Meanwhile, Wolven's advertising may touch on emotional events, such as the COVID crisis.

Thus, we've ensured alternative ways of reaching our audience in case the worst happens. An example of "the worst" could be that our social media accounts get deleted or restricted. Another example could be if "cancel culture" strikes.

This is also why the company hosts its own, private, online community. Wolven honors freedom of speech. To do so, our online community is for customers to share their thoughts without fear. From customers' honest thoughts are where the company derives much product inspiration.

Rikki executes a long-term strategy of preserving the Wolven brand. Building connections with varying blogs and influencers, the company maximizes is advertising channels.

This allows us to stay in business while staying true to ourselves without apology.

The Team's Timeline

The play-by-play of each stage of product development, with a brief timeline of each team member's role in it.

Conceptualization

Mike presents the MK-1 (Mark 1) engineering draft of a new product before the development team. He, Andi, Abel and Javier then debate about how to make it real. The design gets turned into a digital 3D rendering that they run multiple computer simulations to test the theory of.

Prototyping

Once they agree on a prototypal design (having become a MK-2 or MK-3 version by then), the development team presents Katia with the list of materials they need to create it. Katia arranges the shipment of the materials while Mike develops the marketing strategy for the product with Andi, RJ, Karina and Polina.

Manufacturing

Dimple records and publishes news of the company's progress along the way. The initial number of products in stock begin manufacturing. The product becomes available for limited sale on the website as pre-orders begin selling with a private promotional offer made to the early adopters in our online community.

Release

Once the prototype passes required testing, Karina leads order fulfillment. Mike, RJ, and Polina expand the company's marketing. Mike takes customer feedback to improve the product over time, in the form of higher-level marks. The cycle repeats for new projects of the company's portfolio.

 

How Our Brand Speaks

There’s a way that Wolven speaks through its blogs that most other brands do not. Many of the blog articles are written by the company content writer; however, many of the blog articles are written by the CEO, Mike Norton, himself.

You’ll be able to tell the difference by the shift between first- and third-person perspective pertaining to when the company is speaking in the content, and when Mike is speaking directly, as well as the byline of any given published article.

Articles and other content published by the brand will be signified as authored by the brand with its logo; articles and other content published directly by Mike will be signified as authored by Mike with his picture.

We at Wolven Industries are proud to produce content that’s meant to establish a very human, personal connection with our target audience. That can’t happen if each piece of content the company publishes is purely mechanical and corporate in nature.

A Personal Connection With You

We believe it’s entertaining and beneficial for others if the CEO blogs about products as they’re being developed, sometimes with videos of science experiments (as they succeed or fail), because it’s not really our product we’d sell; it’s the people’s product.

It’s your product.

Each invention or innovation is its own journey with its own story; so why wouldn’t people want to experience it? Why wouldn’t the people want to experience the emotional ups and downs with the team as we encounter obstacles in the development of a product, and how we work together to overcome them?

Why not watch the movie or read the book of what you order being developed, as it’s developed, before it arrives to your door?

…while you converse with us about improvements for the next model through e-mail and social media, changing the ending of the story as you interact with it?

It’s not about us; it’s about you.

“Ask not what your country can do for you, but what you can do for your country.” –JFK

Like the story of a rock band, the music is the output of the rock stars. The Wolven team is the band; our products are our music. Follow the story of how we jam, often through the CEO’s own eyes in his journaling for the company.

The Benefits Of Becoming An Early Adopter

A 1-Year warrantee that features the following:

Guaranteed Quality

If any Wolven product arrives broken or damaged in any way, early adopters are entitled to free repair or replacement.

Guaranteed Refunds

Early adopters may return their device for any reason. They won’t even have to pay for their own shipping. 

Priority Voicing

Early adopters are the first the Wolven development team listens to when improving future models of any product.

Pricing Discounts

Early adopters receive the opportunity to get massive discounts up to the first 30 days after their chosen product’s release.